There are many words a lot of us use on a daily basis that, until you hear them explained you might not have thought much about them.

In today’s episode we are going to dive a bit deeper because top salespeople are successful because they pay attention to the details. I know all of you listening are top salespeople or successful in your area of business.

We want to make sure you are credible, articulate, and professional, when it comes to having a conversation with others. Every word you say either makes them trust you or weakens your credibility.

Here are 7 of the most common words and phrases NOT to use in your everyday conversation.

“Trust Me”Using this gives the impression that you are brushing over something. It implies that you don’t really want to explain the answer to the person’s question, or even worse, you don’t think they will understand. If you have already established trust, then why do you need to say this at all?

“My Client – Seller – Buyer”Don’t personalize or add feelings when working with a client. Adding the word “my” implies ownership or a familiar person. Even though you may owe your client specific duties per contract, you still are acting as a liaison between two parties. The common good of a deal depends on you. You also should not talk or speak on behalf of your client without confirming with them first.

“Acronyms or Industry Lingo”Think of all the awesome language your company and industry uses. For the outside that can look and sound pretty weird! Keep that in mind when working with or talking to someone. They have no idea what you are talking about. It may make the person feel dumb or even confuse them. That’s definitely not how we want to conduct business.

“To Be Honest”Like trust, if you have established that already and they are an acquaintance or client, this should not have to be addressed. This will put doubt in every conversation that you have had with them prior. Were you being honest prior to saying that?

“I Think We Can Do That”Don’t say something because you are unsure of how to answer a question. Giving an incorrect answer will be far more damaging than waiting to find the correct one. A better response would be to say, “That’s a great question, let me find that answer for you!”

“Contract”This word has the same effect “marriage” does during a first date. Say “agreement” or “paperwork” or “form” instead. This will make it seem less like a sales tactic or something they will be bound to for life.

“Show You How”Do not overuse this phrase while talking with a client, prospect or in general. Spend more energy showing them “Why” Instead. Making that subtle change in your language can make a huge impact on how they respond to you.

Moving forward be mindful of your words and phrases.

We will continue to bring value and impact to everything we do. We hope you do the same.

Until next time!