A Reliance Team’s client, Mike Rosman, was impressed by their preparedness at the listing appointment. He had tried selling his home on his own, but was not having any luck. None of his agent friends had even contacted him when Singsheim and Nevin found his listing on Craigslist and showed up at his door. “They fought for the listing, so I knew they would fight to sell it, too,” Rosman asserts. In the less than 30 days it took to close on the house, Rosman appreciated that they updated him every Thursday on how the house was being marketed. As a salesman himself, Rosman did not want to pay the commission and pushed back, but happily relinquished when the Reliance Team shared their experience and some statistics about homeowners who had attempted to sell on their own. Singsheim and Nevin use a compelling script to get their foot in the door. They ask the seller what they plan to do if the house doesn’t sell, and they mention that in their state commission is negotiable. By putting the power into the hands of the homeowner, it helps to soften objections and allows for a quick meeting.

For sellers who think it is better to list on their own, Rosman shares what he learned. “Just listing on the MLS won’t cut it. Real estate agents have a networking system to target the right buyers and the means to work with other agents that can bring those unique buyers. I am very happy with the outcome; the process was so smooth, and Jeff and Joe were fun to work with. I’ve already referred them to a few other people.”